Doha: The Investment Promotion Agency Qatar (Invest Qatar) today announced a new partnership with WHOOP, the human performance company. Invest Qatar will support WHOOP in expanding its business footprint in Qatar and throughout the broader Gulf region by establishing its first international performance lab in Msheireb Downtown Doha, strengthening the country’s position as a hub for performance science and innovation.
According to Qatar News Agency, this strategic collaboration is set to accelerate technology-driven growth, foster innovation and advance research and development. Modelled after WHOOP Labs Boston, the company’s flagship performance science centre at its company headquarters in Boston, USA, WHOOP Labs Doha will advance the company’s mission to unlock human performance and healthspan through cutting-edge research and data collection. The facility will also enable partnerships with local institutions for sport performance research, enriching both the company’s endeavours and the local research landscape.
WHOOP Labs Doha will be located in Msheireb Downtown Doha, the world’s first fully built smart and sustainable city district. Known for its sustainable design, advanced infrastructure and advanced connectivity, Msheireb Downtown Doha offers an ideal environment for innovation and collaboration. Its integrated ecosystem supports high-tech ventures and provides access to a vibrant community of startups, innovators and entrepreneurs. The district’s commitment to digital transformation and smart living aligns seamlessly with the company’s ambition to advance human performance through technology.
Additionally, Invest Qatar and WHOOP will undertake joint efforts to attract and cultivate local talent through the new hub. CEO of Invest Qatar Sheikh Ali bin Alwaleed Al-Thani stated that Qatar has made significant strides in its pursuit to foster and accelerate a knowledge-based, tech-driven economy. He expressed confidence that WHOOP would play a pivotal role in advancing sports tech and research in the nation.
CEO of Msheireb Properties Eng. Ali Al Kuwari emphasized that Msheireb Downtown Doha was purpose-built to attract pioneering companies that drive innovation forward. He highlighted the district’s infrastructure, connectivity and collaborative environment as key enablers for global technology leaders like WHOOP to advance their research and development.
Will Ahmed, Founder and CEO of WHOOP, expressed pride in expanding their footprint in Qatar and across the Gulf. He acknowledged Qatar as a dynamic and growing market with a community that values performance, recovery and longevity. Ahmed noted that the new performance lab would be a destination for innovation, welcoming visitors, advancing research and accelerating the company’s mission to unlock human potential and extend healthspan.
Qatar continues to position itself as a leading destination for innovation, research and technological advancement. With world-class infrastructure, a thriving startup ecosystem and strong government support for digital transformation, the country offers fertile ground for tech companies seeking to scale and innovate. Strategic investments in smart cities like Msheireb, cutting-edge research institutions and sector-specific incubators and accelerators have created an environment where ideas and global partnerships flourish.