Doha: A Doha International Book Fair workshop on Monday argued that an effective media narrative creates a deeper audience interaction. Sheikha Al Mannai, the workshop presenter, said that journalistic storytelling should go beyond conveying the news to engaging the readers’ emotions.
According to Qatar News Agency, Al Mannai tracked the characteristics of a coherent media narrative that simplifies complex information and captures attention. She added that the primary goal of a media professional is to deliver a message that leaves a lasting impression.